Implementation Guide
How to integrate the Viewa Surface visualiser into your website.
The Viewa Surface platform empowers your customers to engage more deeply with your products by offering enhanced visualisation and interaction capabilities, leading to increased sales conversions.
When visiting your website, potential buyers can use the visualiser to capture an image of their space. The software analyses the photo, guides the user to select their point of interest, and lets them visualise a range of your products in place. Users can modify finishes and materials in real time, envisioning the most suitable options for their environment.
The platform also provides a selection of pre-designed, inspirational spaces where customers can seamlessly integrate your products to gauge their fit and aesthetics.
This guide outlines the steps for implementing the visualiser on your site.
This guide is also available in Italiano and Español.
Your visualiser lives at a dedicated instance URL, provided by Viewa during
onboarding. Wherever this guide shows a placeholder like your-instance, substitute
your own instance details.
Implementation Strategy & User Preparation
The success of the visualiser is not determined by integration alone — it is driven by how clearly customers understand what the tool allows them to do.
Our research across multiple client deployments has shown:
- A single "Visualiser" button without context may lead to low engagement.
- Users must be prepared and educated before launching the tool.
- Clearly communicating that users can upload their own photo significantly increases interaction rates.
- Implementations that include multiple touchpoints (navigation + product pages + banners) consistently outperform single-link approaches.
Link Out, Don't Embed
Our highest-performing clients link directly to the visualiser rather than embedding it within their site. A direct link gives the visualiser full screen real estate, avoids iframe compatibility issues across devices, and delivers a faster, more reliable experience for your customers.
We strongly recommend this approach for all implementations. The integration elements are all designed around linking out to the visualiser — not embedding it.
To maximise performance, we recommend a structured implementation plan using the elements in this guide. The most successful deployments combine multiple elements across the customer journey.